Setting Adsense Money Target

One question I always like to ask a new webmaster is if he makes money from Adsense. Ofcourse, most of them these days atleast have it on their site just for the sake of having it. But are they really making money is the question.

Let me tell you, getting a click now and then is not enough. This is because, Google pays you only when you reach $100 and that is a lot of money if you consider the amount you get paid for one click. So, webmasters who have Adsense ads on their site just because everyone else does it are really doing a favor to Google by providing them space to advertise for FREE!

So, if you are a kind of webmaster or a blogger who wants to make real money from Adsense, what is it that you need to look at? Two things in fact. First your Adsense target and the Second, deadline date by which you want to get that money. Because, this two can set you to plan the traffic numbers and the kind of traffic that you need to have.

Let me take a hypothetical case. Suppose you plan to reach the minimum payout exactly in time for the first payout date from now, then your target is $100 in one month. Quite an ambitious task, I tell you for a beginner, but certainly not a utopian task.

Google forbids webmasters from disclosing the money they make. So, here I choose a hypothetical value of 25 cents per click. Trust me, Google most often pays you better than this. But I choose to show you the hard road.I will perform some simple mathematics now.

Target in mind : $100 per month = $3.33 per day = 333 cents per day.
Amount per click : $0.25
Hence, clicks per day : 333/25 = 14 clicks(approximately)

So, you require 14 clicks per day to get you to the target. Sounds easy or tough? What does it take you to get to those click numbers. The Click Through Rate has been on an average found to be 1 in every 100. With that kind of a ratio, you would need 1400 impressions per day to reach per day.

That, I know looks daunting. But there are certain things to remember. For example, your Click Through Rate might also go upto something like 5% or the amount you earn per click might also be in dollars. All that depends on the kind of ads served on your site, which in turn depends on your site content.

So,as of now, making the above calculation is important. This will help you set yourself a benchmark on a daily basis by which you can compare your daily performance. However, do not change strategies on a daily basis as well. Your revenues tend to fluctuate a lot,and your strategies should always follow the longterm pattern.

Adsense - Get the Clicks

Have you ever wondered why CTR(Click-Through Rate) varies? For beginners, let me take a minute to say that Google measures the success of your Adsense campaign by means of finding out the percentage of impressions of your webpage that results in the ads being clicked. This is called the CTR.

Well, one reason for CTR varying is the relevance of the ads with respect to your site content. That is the prerogative of you as a webmaster. But there is one more aspect, that you should learn to improve your CTR. That is the placement of the right ad at the right place.

What does this mean? Take a look at this. The reddest block is the most readily looked at part by the visitor. Accordingly, placing an ad there would get you more clicks.But do you tend to believe it as such? I do not. This is because, your site, in the long run should be made in such a way that you could solely focus on building content rather than keep working for traffic. What impression would it create on a visitor if you were to place an ad right in front of his face? Do you think he would return? The answer is simple. No, he will not.

But, that is the place that will get the clicks readily. And you should also make way for returning traffic. There is one way you could do this.This way, the visitor will, no doubt, realize that you have placed an ad in front of him. But still not be disturbed to the extent of not returning back. This is the classic case of having your cake and eating it too.

Let me explain how it is done. First and foremost, you need to revamp the colors on your Google ad. For my case, I take the example of my webpage with a white background and black text. To make your ad merge into your content, set the background as white, Title and content text as black and border also to white. Preview the ad. Doesn't it look much like your page?

Now, set the font in your page to Arial.This is very important as the Googls ads appear in this font and you do yourself good if your prime content is also in the same font. Now the stage is set to place your ad on your page and make it look at one among your other content.

But, there is more that you could do. Look at the ads that are between 120 and 180 pixel widths. These are the ads that you need to place at the red hot area. Only thing that you need to do is rephrase your prime page content in such a way that you could put in a few of the content that you need to say point-wise, preferably linking each of these points to another related page.

Finally, what you need to do is put some paragraphs, and then a couple of pointwise written contents, and insert an ad just below this, following it up with a few other points. When this is done effectively you could have a series of points all of the same width and linking it to other pages. And there in between you would also have some of your ads. Believe me, this does not irritate the visitor, though the 'Ads by Goooogle' is visible. This is because, the visitor is able to see many more related links,and who knows,he might end up clicking the more relevant ad on your page.

Adsense Ready Websites-The Truth You Deserve To Know

A lot of people use Google Adsense on their websites to generate extra income. Some people earn enough to pay their web hosting costs – others earn substantially more.

Basically, you sign up for an Adsense account, cut and paste some code on your website and you’re done. The code displays Google ads and, whenever one of your website visitors clicks on an ad, you get paid. Simple. Good for the surfers, good for Google and good for you.

As with any online money earning technique, users try to maximise their earnings by a variety of methods – trying different types and positions of ads, different background colours, different link colours etc. Most of these techniques are accepted as fair practice by Google – but some are frowned upon.

One very common method used to increase the probability that visitors will click on the ads has been the alignment of thumbnail images beside the ads. This has always been a bit of a grey area - and Google never really gave definitive advice on whether or not it was considered to be a legitimate tactic to use.

However, Google has now made a clear statement that this is not allowable - you can see the full post at the Google Adsense Blog - but it's summarised below.

AD AND IMAGE PLACEMENT: A POLICY CLARIFICATION
”We've recently received a number of emails from publishers asking how we feel about the placement of images near Google ad units. There's been some confusion on this issue, and so we turned to our policy team to set the record straight.”

CAN I PLACE SMALL IMAGES NEXT TO MY GOOGLE ADS?
”We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighbouring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.

Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.”

WHAT IF I PLACE A SPACE OR A LINE BETWEEN MY IMAGES AND MY ADS? WOULD THAT WORK?
”No. If the ads and the images appear to be associated, inserting a small space or a line between the images and ads will not make the implementation compliant.”

DOES THIS MEAN I CAN'T PLACE ADS ON PAGES WITH IMAGES?
”You can definitely place Google ads on pages containing images -- just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalogue of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading.”

So, if you're a Google Adsense publisher and using this technique, you may want to remove the images - otherwise you risk having your Adsense income removed.

Adsense Success Tips

The scramble to make money from adsense is truly on. The internet is littered with information on how to make money with adsense. For those new to adsense and those who want to plunge into this business of making money with adsense, the single biggest challenge is how to scale and get over the mountain of information available and get the most helpful tips. I have searched the internet just to see what there is, but I can tell you that most of the information available on how to successfully make money with adsense is either too simplistic or unhelpful. So what should you look out for when starting an adsense campaign?

Almost certainly, running a successful and profitable adsense campaign is complex than it has been portrayed. It is not true that all you need to do is sign up for an adsense account, get some code, paste it on your pages and sit back and wait for the money to start rolling in. If that is what you thought, you are in for a long and frustrating wait. The truth is that you are not going to make any money with adsense.

To make the long story short, here are just a few of the most important things that constitute a successful adsense campaign.

• Keywords/key phrases
• Content
• Visitors (traffic)
• Site optimization.
• Links

Keywords/Key Phrases.

These are the terms that people use to search for information/products/services on the internet using search engines and directories. You need to use keywords or key phrases that will drive relevant traffic to your website. Search engines will use this plus your site’s content to determine what ads to serve on your site. This is can also play a role in the indexing and ranking of your site by some search engines. Once again use relevant keywords or key phrases.

Content.

Very important for any successful adsense campaign. When setting up any website, you want it to rank high and so attract traffic. Search engines have become smarter in their indexing and ranking of websites. They want relevant and quality search results for their users. So of necessity, for any website to rank high, it must have relevant and quality content. Some people can manipulate this but be assured such sites don’t rank highly for long. So you must have relevant and quality content. There are many sources for free and quality content on the internet.

Traffic.

For you to earn good money from adsense, you need traffic to your site. You can get this organically (from high ranking on search engines) or buy traffic. The former is the cheapest because it is free.

Site optimization.

This includes but not limited to proper use of titles, meta tags, keywords/key phrases, alt tags and relevant content. Avoid excessive the use of flash movies, java script, graphics and animations because search engines do not consider these. It can’t be any clearer than that. Follow that cue and you should be alright.

Links.

Some search engines put a great deal of weight on the number of relevant links pointing to your site, the more, the better. Notice I said relevant links. So do yourself one big favour and I know for new websites it is not easy, find sites to link to you. Search engines consider more relevant incoming links to mean that your site is full of relevant content and that is why sites want to link to yours, naturally this is true. Here is what Google™ says, “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Google Adsense and Top Paying Keywords

For starters, to make good money from Google Adsense™ you need to optimise your website with top paying keywords. For Google™ to know what ads to serve on your site, it has to send a robot (software with specific instructions) to scan your site and know what it is all about (your website’s theme). On the basis of the results obtained from that scan (which takes a flash), Google™ will go ahead and serve you with ads that match your site’s content (Adsense).

This is where the much talked about top paying keywords come in. If the theme of your website is centred on a certain topic for example Holiday Tours, Google™ will serve ads on your site relating to holiday tours. So all you need to do is to find the top paying keywords for your niche and optimise them for your site. By optimising I mean using the keywords in your title, description and body (Note: Optimisation means more than this, it is fairly complex and I will save that discussion for another day).

But is that all? That all you need to do is to find top paying keywords, use them to optimise your site and you will be served with ads that will reward you a couple of dollars per click? Definitely not and I will tell you why. Let us use ‘Holiday Tours’ as our top paying keyword and let us assume that it pays $15 a click (bear in mind that there are keywords that cost up to $50 a click). Taking that keyword and using it to optimise your website does not necessarily mean that Google™ will serve you with ads that will earn you say $5 or $10 a click. Why?

Reason being that there are many advertisers who could be bidding for that keyword. Yes some could be paying $15, but again there are those who will pay as low as 5 cents for the same keyword. Now this is the trouble. Google™ could be serving you ads relevant to your theme, but those ads could be costing as low as 10 cents and hence low payouts. There are speculations as to what criteria Google™ uses to serve high paying keywords. Some say it is the age of you website, the older the better, some say the popularity, the higher the ranking the better. These once again are rumours and none of these guys work for Google™.

The lesson here is that do not think that all you need to do is to grab high paying keywords, use them to optimise your website and you will get high paying clicks. It takes more than that. And if that was the case, trust me, we could all be displaying high cost ads on our sites and earning thousands, but unfortunately it is not the case. So for those paying a premium for “high paying keywords”, you may want to think twice before you part with your hard earned dollar. In any case you can get high paying keywords for free, yes I mean without paying a cent.